First to commercialize animal feed in the Philippines, Vitarich has been producing poultry and livestock feed aligned with world-class standards since 1950. This longstanding leadership reflects our expertise and trusted role in ensuring animal health and farm productivity across generations.
In response to rising demand, Vitarich launched one of the country's earliest fully integrated broiler operations, from growing to further processing, delivering safe, high-quality chicken products under the trusted Cook’s Chicken brand.
At the core of our business is our partnership model, a 360-degree system designed to empower contract growers. We provide technical support, high-quality inputs, and pathways for business growth, helping Filipino farmers thrive in an evolving industry.
We believe progress must be responsible. Through Greenovation, we invest in eco-friendly systems that promote sustainability and uphold the highest standards of food safety—backed by ISO 22000, HACCP, and Halal certifications in select dressing plants to ensure quality, safety, and consumer trust.
Drawing on 75 years of experience, Vitarich now offers custom feed production services for individuals and businesses. By opening our capabilities to more partners, we aim to extend our impact and uplift more Filipino farmers across the country.
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