Vitarich Story
Our Journey
Through Time
1950
Founded by the Sarmiento Brothers, Vitarich Corporation – which was initially known as Phil-American Milling Co. – was established to help the country’s livestock industry.
1959
The company invested in several advancements that bring forth the largest, most modern and fully equipped feed plant in the country at the time.
1962
From here, Vitarich continued to grow and started venturing poultry business.
1970
Dressing Plant Facilities were built.
1980
Later on, Vitarich expanded its services to Visayas and Mindanao Regions making it possible to serve more Filipino Farmers.
1990
Vitarich opened its arms to partnership with different business entities and ventured fast-food enterprise.
2000
Vitarich Research Center was established.
2002
The company earned its ISO Certification as proof of its compliance to the ISO 9001:2000 Standard by the Certification International (CI).
2007
Three feed milling plants in Luzon, Visayas and Mindanao received a Grand Slam Certification from ISO Feed Safety and HACCP. In this year as well, Captain V was officially introduced to the public as Vitarich’s official mascot.
2014
Vitarich successfully completed its supposed 15-year corporate rehabilitation and converted its P2.38 billion debt into equity.
2016
Mr. Rogelio Sarmiento relinquished his position of President and CEO to Mr. Ricardo Manuel Sarmiento on July 1, 2016. Lifetime Profitable Partnership, or LPP, was also launched with an aim of building relationships and growing business supported by the company’s core values.
2018
Inaugurated a new feed mill in Davao and automated its feeds mills in Iloilo.
2020
Vitarich Corporation celebrated its 70 years of Forging Livelihood, Nourishing Lives.
2021
Vitarich Corporation acquired Barbatos Ventures Corporation (BVC).
2022
Opened its largest warehouse located within the company’s feed mill complex in Panacan, Davao City.
2022
Vitarich launched Cook’s Flavor Origins, a line of ready-to-cook marinated chicken inspired by global flavors.
2023
Successfully upgraded its dressing plant facilities in Bulacan, increasing its cold storage and blast freezing capacity and generating operating efficiencies.
2024
Vitarich receives its first Golden Arrow Award for commitment to good corporate governance.
2024
Launched Cook’s by Vitarich online stores, followed by the official rollout of the brand’s dedicated website, strengthening its digital retail presence.
2025
Partnership with NOVOGEN, a French breeding company specializing in layer genetics, for the exclusive distribution of the NOVOgen WHITE breed in the Philippines.
2025
Launched Cook’s Rice Cooker Meal, an innovative ready-to-cook solution designed for quick, convenient, and delicious home-cooked meals.
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